![]() "We didn't aim to be high-fashion," he said. The group had to find a way of cutting costs.īut Dellaca believes the company's troubles started when new management moved away from what Postie used to stand for - value for money, good quality, but affordable clothing for all the family. "We compete with the Warehouse, Kmart and Farmers for the same customers and we have to fight the war with television, radio and brochures as they do," Punter said. He summed up the challenges at the December 2012 annual meeting, saying Postie inhabited "an uneasy middle ground". Punter acknowledged increased online competition, including from overseas web-based retailers. Postie has struggled to survive in a tough, competitive retail market, with sales declining over the past three years. Postie this week said it had "proper grounds" to pursue a damages claim in relation to distribution losses.Ĭonfused offerings However, the reasons behind the company's failure go beyond its Auckland distribution problems, others say. "My understanding is that it lost them effectively a season's trading," Dellaca said. ![]() He blamed the company's $11.6m loss for the year to August 2013 mostly on the company's distribution woes, likening Postie's situation to the Government's struggles with Novopay.Ī member of the Postie chain's founding family, Kerry Dellaca, said the outsourcing of the distribution operation to Kuehne & Nagel had been "disastrous for the company".ĭellaca said the family's combined shareholding was probably less than 3 per cent these days. ![]() Last year the company's chairman, Richard Punter, said this knocked the company off course, caused critical delays in getting stock to stores and forced the company into costly discounting to get some sales traction. The pilot fill of stock was plagued with issues. The Kimbolton Road property is situated in Feilding’s bulk retail hub – with neighbouring tenants including The Warehouse, Resene Colour Shop and Countdown supermarket.The company had moved its warehousing distribution operations and head office from Christchurch to Auckland following the 2011 earthquakes. The next nearest Postie Plus outlet is in Palmerston North. The Feilding branch is one of the brand’s top 10 performing stores in New Zealand. Postie Plus is currently on a lease running through until 2020 - generating annual net rental of $84,000 plus GST. Salesperson Lewis Townshend said the conveniently located retail property was built in 2011 and had been continuously occupied by Postie Plus over the intervening years. The Feilding property is being marketed for sale by private treaty, with offers being taken until 4pm on August 3 through Bayleys Palmerston North. In New Zealand, Postie Plus currently has 65 physical stores nationwide plus a webstore offering quality women’s fashion, childrenswear, menswear, underwear and health and beauty products. Pepkor has retailing operations in 15 Countries. International retailing giant Pepkor has owned Postie Plus since 2014. It comes complete with nine on-site car parks. ![]() The Feilding branch of Postie Plus at 161 Kimbolton Road in the Manawatu township is a single storey 492 square metre premises sitting on 922 square metres of freehold land. ![]()
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